1. IMPORTANT INFORMATION AND WHO WE ARE

Terra Now Travel respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store and share personal information when you visit our website, enquire about a journey, subscribe to our newsletter, or book travel services with us.

Please read this policy together with any other privacy or fair processing notice we provide on specific occasions so that you understand how and why we use your data. This policy supplements other notices and is not intended to override them.

Controller

Terra Now Travel is the data controller responsible for your personal data (referred to as “Terra Now Travel”, “we”, “us” or “our” in this privacy policy).

If you have any questions about this privacy policy, including requests to exercise your legal rights, please contact us using the details below.

Contact details

You can reach us about privacy matters by:

• Email: privacy@terra-now-travel.com
• Online enquiry form: Make an Enquiry
• WhatsApp: available via the link in our website footer

Complaints

If you are located in the UK or EEA, you have the right to lodge a complaint with your local data protection authority. We would appreciate the chance to address your concerns first, so please contact us before doing so.

Changes to this policy

We review this privacy policy regularly and may update it from time to time. This version was last updated on 6 July 2026. Historic versions may be available on request.

Please keep us informed if your personal data changes during your relationship with us so that our records remain accurate.

Third-party links

Our website may include links to third-party websites, plug-ins and applications. We do not control those sites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

 

2. THE DATA WE COLLECT ABOUT YOU

Personal data means any information about an individual from which that person can be identified. It does not include data where identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data, including:

• Identity Data — first name, last name, title, date of birth and gender.
• Contact Data — billing address, email address and telephone numbers.
• Financial Data — bank account and payment card details.
• Transaction Data — details about payments to and from you and travel services you have purchased from us.
• Technical Data — IP address, browser type and version, time zone, device information and other technology used to access our website.
• Profile Data — previous enquiries, itineraries or bookings, interests, preferences, feedback and survey responses.
• Usage Data — information about how you use our website, products and services.
• Marketing and Communications Data — your preferences in receiving marketing from us and your communication preferences.

We also use aggregated data such as statistical or demographic data for analytics and business planning. Where aggregated data is linked to your identity, we treat it as personal data.

Special category data

When you enquire about or book travel with us, you may choose to disclose health, mobility or dietary requirements so that we and our suppliers can arrange a safe and suitable journey. Religious beliefs may be relevant where they inform itinerary choices. By providing this information, you consent to our use of it for arranging your travel and sharing it with relevant suppliers where necessary.

If you choose not to provide information we reasonably need to deliver a safe service, we may be unable to fulfil your booking.

 

3. HOW WE COLLECT YOUR PERSONAL DATA

We collect data through:

• Direct interactions — when you fill in forms, enquire about or book travel, create an account, subscribe to our newsletter, enter a promotion, give feedback, or contact us by email, phone, WhatsApp or social media.
• Automated technologies — as you browse our website, we may collect Technical Data using cookies, server logs and similar technologies. See our use of cookies below.
• Third parties — we may receive data from analytics providers, advertising networks, email service providers, payment processors, travel agents and publicly available sources.

Information about other people

If you provide information about anyone other than yourself — for example fellow travellers — you must ensure they understand how their information will be used and that you have permission to share it with us and our service providers.

 

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data where the law allows us to. Most commonly we rely on:

• performance of a contract with you;
• our legitimate interests, where your rights do not override those interests;
• compliance with a legal obligation; or
• your consent, where required.

We use personal data to register enquiries, design itineraries, confirm bookings, manage payments, communicate with you, improve our website and services, prevent fraud, and — where permitted — send marketing about journeys that may interest you.

Marketing

We may send marketing if you have opted in, or if you have previously enquired or booked with us and have not opted out. You can unsubscribe at any time using the link in our emails or by contacting us.

Cookies

Our website uses cookies to distinguish you from other users and to improve your experience. You can set your browser to refuse some or all cookies, though parts of the site may then not function properly.

 

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with:

• hotels, airlines, destination management companies and other travel suppliers needed to fulfil your booking;
• customs, immigration, security or other authorities where required by law;
• payment processors and financial institutions;
• marketing, analytics, IT and professional advisers who support our business;
• regulators or law enforcement where required; and
• successors in the event of a merger, acquisition or sale of assets.

We require third parties to respect the security of your data and to use it only for specified purposes in accordance with our instructions.

 

6. INTERNATIONAL DATA TRANSFERS

Because we arrange travel in China and work with suppliers worldwide, your personal data may be transferred to and processed in countries outside your country of residence, including China, the UK, the US and the EEA.

Where we transfer data internationally, we implement appropriate safeguards such as standard contractual clauses or equivalent protections required by applicable law.

 

7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. No system is completely secure, and we cannot guarantee absolute security of information transmitted online.

We limit access to your personal data to employees, agents and contractors who need it to perform their work and who are subject to confidentiality obligations.

 

8. DATA RETENTION

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, regulatory, tax and accounting requirements. Retention periods depend on the nature and sensitivity of the data and the purposes of processing.

In some circumstances you can ask us to delete your data. See “Your legal rights” below.

 

9. YOUR LEGAL RIGHTS

Depending on where you live, you may have the right to:

• request access to your personal data;
• request correction of incomplete or inaccurate data;
• request erasure of your personal data in certain circumstances;
• object to processing based on legitimate interests or for direct marketing;
• request restriction of processing in certain circumstances;
• request transfer of your data to you or a third party; and
• withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 1. We may need to verify your identity before responding. We aim to respond within one month.

 

10. CHANGES TO THIS POLICY

We may update this policy from time to time. The current version will always be posted on this page with its revision date. We encourage you to review it periodically, especially before providing personal information to us.